General Rules:

.1Keep in mind: you’re writing a voiceover script, not a print copy for email or a sales page.
.2Conduct the research first. Don’t brainstorm with a blank page.
.3Focus on the feel of the script, don’t obsess about DR tactics.
.4Read the script out loud prior to sending it. “Humanize it”.
.5Use Grammarly.

Angle / Big Idea:

You’ll notice how every next angle you ideate gets better 

Creative Structure:

Hook

.1TikTok made me buy this (Part 46)
.2What I ordered vs what I’ve got
.3My simplified (niche) routine for (result)
.4Top TikTok Shopping finds (niche) ******Edition
.5Crazy TikTok viral products that just SLAP!
.6How I went from this… to this
.7Why nobody is talking about this (product)
.8My personal battle with (problem)
.9You will look at (niche) differently by the end of this video
.10Everything you knew on (niche) is 100% WRONG
.11If you have (problem) then you might want to listen
.123 things I wish I knew before my 40’s
.13The BEST (niche) I’ve ever tried
.14Calling all (target group) who are tired of (problem)
.15I tested all of the (niche) products. So you don’t have to…
.16I can’t gatekeep this one (product) any longer!
.17You won't believe this
.18Something you didn’t know
.19How I got (result) in 24 hours
.20Don’t believe this (niche) myth
.21I bet you don’t know this (niche) hack yet…
.22This (product) will change your life forever
.23I can’t believe I am sharing this hack with you but here it comes!
.24This (product) is a GAME CHANGER!
.25omg don’t you hate when (problem)

Body

• Telling a relatable story filled with contextualized benefits.
• Showing the undeniable proof (before & after).
• Casting stones at the old solutions.
• Addressing the skepticism.
• Vocalize your market’s objections before them.
• Creating an enticing offer.

Review & Edit

Angles - Change concept → Angle everywhere

Create your concepts by asking yourself questions about your products?

• What purpose does your product serve?
• What problems does it solve?
• Does it have USPs that tick the right boxes?
• Do some of your products fit an occasion?

• Could it be considered a fashion accessory? – This water bottle is not only practical but looks so amazing!
• Can it be said to improve health? – Now I have this bottle, I drink 3 x more water than I did, daily!
• Could it be seen to increase attractiveness? - I'm getting so many comments on my new bottle, everyone loves it and wonders where I got it!
• In what way could it make life more comfortable/ easier? - I never have to buy water from a shop anymore, I take this bottle everywhere I go!

• Problems with focus? – I am so much more productive in everything I do, and it down to these 2 pills i take every morning!
• Problems with a skin conditions like acne? – My skin is so feels and looks so much cleaner/ smoother now, I wish i had found this product years ago!;
• Cost efficiency?– I found razors too expensive, i kept shaving with blunt blades and getting rashes - now I've found ****, the razors are a great price, delivered to my door and long lasting!
• Problems with sleep - I am so tired, it's so hard to get my baby to sleep and stay asleep - this baby wrap gets him straight off and he stays asleep - life is so much easier!

• Eco-friendly - I love that I'm able to help the environment by having this reusable bottle!
• 100% natural - All the ingredients are 100% natural and i know exactly what I7m putting on my skin!
• Free of plastic - it's 100% free of plastic, which is a must for me!
• Cruelty free - Knowing that no animals were tested on gives me complete confidence in this brand!
• Made from recycled material - It's made from recycled/ recyclable materials, so no worries there!
• Sourced ethically - Love that they are ethically conscious and help the communities around production!

• Is it a great gift for any occasions? Can it be cherished? - OMG! I love it, it's so special and unique to just me and my doggy!
• Is it ideal for Valentine’s Day? - I never though I would find a gift good enough for him/her, this is beyond my wildest expectations!
• Is it great for back to school? – My kid loves his new back pack, it's practical for all their needs but they also said they look so cool!
• For a bride/wedding gift? – I got this bridal box from my best friend, it has everything i need to prepare for my wedding and more, I love it, it's so sweet!
• Is it for a Vacation? – Finally, a suitcase that has enough room, looks great and offers the protection needed

Communication Structures

• Simply put different ways you can put your concept across to the watcher — through asking a question, through stating a problem and solution that your product solves etc.. They are directly connected to concepts as one concept can and should have different communications structures to make sure to get your concept across to your ad watcher.
• not every communication structure is suitable for each concept possibilities
• use best common sense based on your product what type of communication structure to go with

• to give the concept multiple ways of getting it across to the ad watcher
• people respond to different type of messaging
• the way of presenting the products differs from product to product

• When you want to inform people about how your product solves their problems, that is, you explain problems that the audience can relate to, and then offer your product as a solution. That's is through product's benefits, options or features. 
• People respond to problem/s that they can relate to.
• The key components are problem & solution.

• Example:
• water bottle

• skincare

• In case you want to create hype around your product.
• Present your product through positive/excited emotions and facial expressions, voice color, and various callouts.
• Include attention-grabbing phrases, facts and statements about your product.
• Works very well for products that have pretty or unusual packaging, have special features, contain amazing ingredients, are trendy, fashionable or attractive in some way.
• The key components are callouts.

• Example:
• water bottle

• skincare

• When you want to show what results your product brings in people's lives. 
• If you want to show how your product has improved the condition/situation/problem of something (skin, health, lifestyle, etc.).
• Illustrate satisfaction with your product using testimonials from previous users and key benefits of the product.
• Presenting how much better your product is, compared to the competition.
• The key components are testimonials.

• Example:
• water bottle

• skincare

• When you want to address the existing general misconception about your type of products.
• Will help you destroy the "myths" that a wider audience might have about your type of product in general.
• Backed by strong, positive and attention-grabbing results, features and benefits, you can outline why your product is mutch better but what people expect it to be.
• The key components are objection killers.

• Example:
• water bottle

• skincare

• When you want to highlight special offers in your online shop. These can be year-round offers or special occasions like BFCM, holiday season, Valentine's Day and more.
• You can highlight all the additional possibilities/options/discounts that customers can benefit from when they purchase your product.
• The key components are offers.

• Example:
• water bottle

• skincare

• When you are all about presenting your product in the best light. And when you want to highlight how great your product is and how useful/beneficial it has been to previous customers.
• It makes the viewer believe that it is a legitimate product and that they need it/that it works.
• The key components are testimonials and USPs.

• Example:
• water bottle

USPs

• skincare

USPs

• When your main goal is to inform people about your product.
• When you want to build your presence in the niche and the general knowledge about it.
• You can present as many aspects, benefits, features, options and facts about your product as you want.
• You can appeal to your target audience and give them different relevant information.
• The key components are USPs (features, options, benefits).

• Example:
• water bottle

USPs

• skincare

USPs

• If you want to highlight the benefits of your product and show how people will benefit from buying your product and the impact it will have on them or the results it will bring.
• For products that will produce some type of result when used.
• The key components are your product's benefits.

• Example:
• water bottle

• skincare