The client collaborated with 20 creators in the #parenting category to kickstart their UGC strategy in their primary market - the United States. The selected creators made videos with 8 different ad angles; testimonial, gifting, product-description, review, gifting, offer, problem & solution & 3 reasons why.
They generated scripts for selected ad angles using Influee's #Magic Script. The post production was done with Ad Creator's #Magic Edits feature. The optimised workflow saved dozens of hours of their time and in only 2 months, they have exported 93 rendered videos with completed post production that they've used on various channels - paid advertising, on their socials, on the website & in email marketing.
- Attend creative strategy call
- Created scripts with Magic Script
- Tested Multiple Ad Angles - alligned with the recommendations from Creative strategist
- Used the content in Meta Ads, On the Website, and on their organic social media
- Re-collaborated with winning creators
- Used Magic Edit feature to do the post production
- 20% lower CPA; influee creatives vs. other creatives
- Increase in website traffic & acquisition of NEW customers
- All top performing ads from the ad account were Influee creatives
Eneba is an expanding European company providing a diverse platform for gamers, game publishers, and sellers to access, distribute, and sell digital products. They offer a one-stop shop for gaming and entertainment needs, connecting millions of users with a vast range of products and services.
Eneba partnered with Influee to promote their marketplace and specific digital products that they offer. The brand collaborated with 22 creators to make a mix of assets - photos & videos. They used #Magic Script to create custom scripts in English language.
The creators made engaging video ads that included both main footage and b-roll footage. The b-roll footage included clips of creators interacting with the website, greenscreen videos, creators using the website on their phones. The brand used UGC in their Meta Ads to diversify their paid content.