"Quite simply, Influee is the best tool that we found for UGC. The creators are top quality and very easy to work with. This tool is saving us hours and hours of work."
Barak Orenstein (VP of Marketing at Else Nutrition)
Else Nutrition is a leader in plant-based nutrition for children, offering dairy and soy-free toddler formula and kids' nutrition shakes. The company is committed to providing clean, sustainable alternatives to traditional formulas, meeting the growing demand for healthier options. Expanding across the U.S. and soon globally, Else continues to innovate and develop new products for both kids and adults.
The challenge the brand faced was that they had no prior experience with user-generated content (UGC) and needed a scalable solution to find creators who will make content on an on-going basis to fuel their Meta Ads and organic social media. Additionally, they needed support with script writing and post-production resources to effectively manage and produce the content.
In the beginning, the client collaborated with 20 creators in the parenting category to kickstart their UGC strategy in their primary market - the United States. The selected creators made videos with 8 different ad angles; testimonial, gifting, product-description, review, gifting, offer, problem & solution & 3 reasons why.
The brand generated scripts for selected ad angles using Influee's Magic Script. The post production was done with Ad Creator's Magic Edits feature. The optimised workflow saved dozens of hours of their time and in only 2 months, they have exported 93 rendered videos with completed post production that they've used on various channels - paid advertising, on their socials, on the website & in email marketing. Over the course of our collaboration, the brand has collaborated with 50+ unique creators and exported hundreds of UGC videos. Influee is their go-to solution for sourcing and managing creators as well as editing content.
- Attend creative strategy call
- Created scripts with Magic Script
- Tested Multiple Ad Angles - aligned with the recommendations from Creative strategist
- Used the content in Meta Ads, On the Website, and on their organic social media
- Re-collaborated with winning creators multiple times
- Used Magic Edit feature to do the post production
- Average cost per video (30s) was 47$.
- 20% lower CPA; influee creatives vs. other creatives
- Increase in website traffic & acquisition of NEW customers
- All top performing ads from the ad account were Influee creatives
A thing that I love about Influee the most is that you can choose from loads of creators. The prices from each creator is different, so you can get started for as low as 23 Euros per video.
Greta Liutkuté (C2C marketing at Eneba)
Eneba is an expanding European company providing a diverse platform for gamers, game publishers, and sellers to access, distribute, and sell digital products. They offer a one-stop shop for gaming and entertainment needs, connecting millions of users with a vast range of products and services.
Eneba's challenge was to get high-quality content in a foreign market. The team is based in Europe, whereas their content needs are for USA and Canada. The lack of local presence presented a need for a trusted partner who can quickly match them with high quality creators worldwide.
Eneba partnered with Influee to promote their marketplace and specific digital products that they offer. The brand collaborated with 22 creators to make a mix of assets - photos & videos. They received 11 videos and 22 photos. They used Magic Script, Influee's built-in AI scriptwriter to create custom scripts for their brand in English language.
The creators made engaging video ads that included both main footage and b-roll footage. The average price per asset they paid was 45$. The b-roll footage included clips of creators interacting with the website, greenscreen videos, and creators using the website on their phones. The brand used UGC in their Meta Ads to diversify their paid content.
The UGC content created through Influee was leveraged across multiple platforms, including Instagram ads, and potentially extended to channels like Tiktok, Facebook, and YouTube, helping to showcase the brand's products to a wider audience.
Content examples:
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Gianna Bellucci is a lingerie brand focused on creating elegant yet comfortable designs accessible to all women. Their mission is to combine boldness with femininity, offering products that fit the body and enhance natural curves. The brand prides itself on sophisticated Italian design, high-quality materials, and maximum comfort. Their collections include lingerie for both everyday wear and special occasions, with carefully crafted details to boost confidence and allure.
The goal for the brand was to scale their content production to fuel their paid and organic social media campaigns on all European markets. Each month, they test overvideo and photo ads, therefore they need a reliable partner who will connect them with high quality creators, who fit their brand persona on 9 markets. They chose Influee over other providers because it has an extensive database of creators on niche European markets, such as Slovakia, Czech Republic, Slovenia, Romania and Croatia. In addition, they wanted to manage all creators in one platform, streamline process for content review and payments and have key elements of collaboration already pre-negotiated (such as unlimited revisions and usage rights).
Over the course of 3+ years of our collaboration, the brand published over 90 campaigns. They recruited over 200 creators across 9 markets (Poland, Slovakia, Slovenia, Croatia, Italy, Czech Republic, Germany, Spain, Romania) who produced 400+ pieces of content. They primarily focus on UGC images, but they also created aesthetic GRWM (get ready with me), styling, lifestyle, unboxing and review videos.
- Influee UGC works really well for our , especially UGC photos. We benefit in particular from increased engagement. On average, a UGC post has a 17% higher engagement than other still images.
- In ads, UGC video ads have a similar performance to our professionally-shot content, for the of the price. This results in up to in comparison to our other video content.
- Influee platform has drastically Not only for finding new talent in "niche" markets extremely fast, but for managing all of our creators who reach out to us on our social media. We get a lot of inbound requests from creators and influencers and the only way to manage them is to onboard them to the platform. We re-collaborate with our best-performing creators on a weekly or monthly basis. That means that of our team's time each month, because processes such as negotiating deals, briefing, product selection and payments are not manual, but rather automatic and transparent for all team members - from influencer marketing managers, social media managers, editors, CMO and finance department.
Influee UGC has been a game-changer for our organic social media strategy. The UGC photos drive significantly higher engagement - on average, 17% more than other still images. In paid ads, UGC video content performs just as well as our professionally shot content, but at a fraction of the cost, delivering up to 7x higher returns. Beyond content performance, the Influee platform has completely streamlined our workflow. Finding niche talent, managing inbound creator requests, and re-collaborating with top-performing influencers has never been easier. With automated processes for deal negotiation, briefing, product selection, and payments, our team saves over 100 hours every month. The transparency and efficiency benefit everyone - from influencer marketing managers to finance. Influee is an indispensable tool for scaling our creator collaborations effectively!
HoMEso is a skincare brand dedicated to providing innovative, premium products designed to address individual skin needs. With over 20 years of research, they’ve developed a holistic, customizable approach to skincare, offering solutions for skin improvement, nurturing, and anti-aging. HoMEso’s products are crafted for ease of use in any lifestyle, especially for those seeking effective treatments without the need for professional appointments. Using advanced technology and medical science, the brand ensures the highest quality by testing products with global experts and collaborating with the University of Pavia in Italy. Their patented ingredients and commitment to excellence set them apart in the skincare market.
HoMEso faced the challenge of introducing its high-quality, professional-grade skincare treatment into the home-use market, where many consumers are skeptical about the effectiveness of at-home alternatives to salon treatments.
With key markets in Germany and Italy, the brand needed created by Although mesotherapy is a popular and trusted treatment among celebrities and professionals, convincing the broader public that the HoMEso Therapy Kit could deliver the same safe, painless, and affordable results was a significant challenge.
The brand had to address concerns about the product's efficacy and safety, while also highlighting the convenience and cost-saving benefits of using HoMEso at home. The goal was to bridge the gap between professional skincare and at-home routines, making premium treatments accessible to a wider, time-conscious audience.
To address the brand’s challenge of effectively communicating the benefits and accessibility of their HoMEso Therapy Kit, they launched a campaign on Influee.
The creators were instructed to focus on the product's benefits, such as its lifting, hydrating, and anti-aging effects, while filming in a close-up format to highlight the product’s application and its impact on the skin. The brand requested videos to maintain an authentic, unfiltered aesthetic, emphasising real results.
They selected 6 content creators from the each tasked with producing showcasing the application of the product. were from and
With a total of , this approach helped to effectively communicate HoMEso’s unique selling points, building trust with potential customers by showcasing the product's efficacy through genuine user experiences, all within a budget-friendly cost of
We made 10 videos on our first campaign at influee and results were phenomenal. I have to emphasize the price - the only! We also found an overall winning creator, who is now "the face" of our ad campaigns since any variation of her video performs great. In numbers, we are talking about a on average in comparison to our other creatives - a huge success!
"Working with Influee and their creators has been great. We were looking for a specific type of creator who is a bit older (over 35 years old), which is extremely difficult to find. Not many creators fit our criteria, because we are a premium brand and need high-quality content. At Influee, we were matched with high-quality creators for an even more amazing price. We continue working with a few of them now on an ongoing basis through influee."
Tom Misic - marketing manager
NoDiet is a brand focused on helping people achieve sustainable weight loss through natural, effortless solutions. They combine clinically proven science with nature-inspired ingredients to support metabolism and gut health, addressing the root causes of weight gain. Their approach allows individuals to maintain a healthy weight without restrictive diets or intense exercise routines, empowering them to enjoy their favorite foods. NoDiet aims to create a supportive community and promote long-term wellness by making weight management simple and accessible for everyone.
The brand recently launched Meta ads in Italy targeting people aged 18-65 with a mix of static and UGC video ads. The most engagement came from women over 35 years old. To scale, they needed additional creators for the Italian market and replicate the strategy in German market. They chose Influee for its flexible pricing, broad creator network, and no long-term contracts, allowing them to adjust or cancel subscriptions monthly.
The brand launched a campaign targeting mature female creators in Germany, specifically for Meta and TikTok platforms. They requested raw, unedited video ads to maintain flexibility in ad creation and ensure they could produce multiple variations in post-production. Influee’s offering of full, perpetual usage rights provided the brand with the freedom to make unlimited ad variations without time constraints, ensuring they could continuously adapt their campaigns as needed without worrying about content limitations. This flexibility was key in allowing the brand to scale their campaign and experiment with different approaches to find the most effective ad creatives.
They received 24 applications and selected 11 creators to participate on the campaign. Each creator made 1 video. The average price per video was 80 eur. The content included both a-roll and b-roll footage, neatly edited in cohesive video ads.
On Italian market, we were able to see an uplift in conversions and increased website traffic. We saw about ain comparison to old UGC videos. However, website traffic was significantly better, about than our old creatives. We were able to gradually increase our budgets.
For German market, . We asked them to make 5 additional videos (new angles) with 10 different hooks. That allows us to create 100s of unique ads to fuel our ads. Ordering raw footage with a few extra hooks is the budget-friendly hack I wish I knew sooner.
"I used to look for creators on other platforms like Fiver.. But after having multiple bad experiences with creators ghosting me or not providing quality content, I had to make a change to a more reliable partner. As a new/smaller business we are limited with resources, especially time. I do a lot of things myself - I make the strategy, do advertising and sometimes even edit content. Using Influee helps me get things done faster and hassle-free. Creators are reliable, responsive, and they provide great value for money. Can't recommend this tool enough."
- Tom Misic, Marketing Manager
Golden Tree is a European health and wellness brand specializing in nutritional supplements, skincare, and healthy weight loss. Operating for over a decade, they provide solutions to improve health, confidence, and overall well-being. With a presence in multiple European countries, they focus on expertise, innovation, and credibility to help individuals achieve their fitness and lifestyle goals. The products are backed by scientists, which separate them from other products and brands on the market.
There was a lack of content being utilized for advertising purposes. The brand worked with influencers, mainly in Slovenia, and it was primarily in the form of branded content. They scaled their business in Slovenia really well, however, they wanted to expand to other European markets.
While they had some branded content, theythat they could repurpose for their video ads, landing pages, or emails. They to use the content long term, which created a huge content deficit. As a result, very little was done to create content that they could keep and use to build social proof.
Before using Influee, the an internal database of influencers/content creators. The process involved manually searching through Instagram and their internal database to find the right creators. The biggest challenge withit was. They had to manually send invite emails to over 100 influencers for each campaign, but the response rate was extremely low - only around 5%. Additionally,
Influee was their first choice because it offers a with h and an . Additionally, Influee boasts a While other platforms they considered had a wide selection of creators in the USA, their coverage in Europe was poor. Since Golden Tree is a European company with a focus on markets like Italy, Spain, and the Czech Republic, USA-based creators were not relevant for their needs.
When they first started using Influee, the goal was to first source content for their key markets: Italy, Spain, and the Czech Republic. In the initial three months, to address a significant content shortage. Another goal was to - everything from high-quality UGC to more relatable, everyday content from regular users. Additionally, they wanted to to the content so it could be used across various channels, including paid and organic ads, landing pages, and email marketing.
Influee , from highly experienced professionals to everyday users, which met their goal of obtaining diverse content. Additionally, Influee simplified the process, by automatically - these rights are and covered by the platform’s terms of service, making collaboration much smoother.
The Company Raw materials were shared with their internal team who made it suitable for different channels. They make different cuts/edits and
At the start of our collaboration, their goal was to get as many videos as possible from 3 markets: Italy, Czech Republic and Spain.
From September 2024 to March 2025, the company completed across the respective markets, receiving a total of. Specifically, they received 58 UGC videos from the Czech Republic, 97 from Italy, and 167 from Spain. The average price per video in these three markets was just
Overall, during the same period (September 2024 - March 2025), they successfully completed and received a total of in 13 markets. The average price per video across all markets was
The content was used across Meta (for paid advertising and organic social media), various landing pages, email marketing, banners. Securing content with full content usage rights is crucial in this process.
All re-collaborations are profitable in advertising, and the more profitable they are, the better. In the case of Golden Tree, When the company sees that a creator performs well in ads, they make sure to collaborate with them again. The profits from these ads are reinvested into creating new content. For example, the company worked with creator Francesca, and she produced or them.
“Francesca is incredibly talented - her delivery is natural, she follows the script flawlessly, and she presents the data we need in an effortless and authentic way. She integrates our products seamlessly into her routine, and her content consistently performs well when boosted.”
- Neja Zupan (Influencer marketing manager, Golden Tree d.o.o.)
Since using Influee, content creation has become faster, with results delivered within 10-14 days, compared to the slower email-based process. Deadlines are easier to meet, and collaboration status tracking has improved project management.
“The quality of content is significantly better with Influee. Creators consistently adhere to the brief more accurately. In the past, when we communicated the brief via email, important details often got lost in communication. In this regard, Influee truly stands out.”
- Neja Zupan (Influencer marketing manager, Golden Tree d.o.o.)
Would you recommend Influee to other brands? Why?
“As an influencer/content marketing manager, you juggle numerous tasks and are often limited by time. With Influee, you can achieve results quickly. During an internal meeting, you can define the type of content and creators you want, and within 10-14 days, you can have it. This level of efficiency would have been impossible working with creators via email. , but content creation itself is significantly faster compared to email collaborations. Meeting deadlines is much easier, too. In the past, I would spendsearching for suitable creators in our internal database, sending emails, and receiving maybe five proposals. . I particularly appreciate being able to track the status of each collaboration - whether it's in negotiations, onboarding, or active.”
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